- Attributed pipeline
- $414,500
Seven months · January–July 2025
Source: Osric Digital’s published LinkedIn ABM case study. Attributed pipeline for a different client.
Read the LinkedIn ABM case studyOsric Digital
Growth marketing for B2B tech and complex services
Osric Digital builds paid media programs for the full buying cycle. We use LinkedIn to reach selected accounts, Google Ads to capture search demand, and CRM data to connect inquiries with opportunities and closed business.
We've worked with some of the most successful companies in B2B.
About Osric Digital
SEO services are not verified or endorsed by Google
LinkedIn ABM for a B2B creative studio
Build demand before the buying window
The plan covers awareness, consideration and demand capture. Some campaigns introduce your company to relevant accounts. Others help prospects evaluate your expertise or act on an existing need.
We use reach and engagement to assess demand-building campaigns, then connect response and search activity to CRM opportunities where the data supports it.
Reach relevant accounts
Account selection and creative
Build familiarity
Content and continued exposure
Capture active demand
Search and a clear next step
CRM feedback: inquiries, opportunities and closed business
Start with your channel or market
Channel decisions start with buyer behavior. Search demand, account reach and sales follow-up shape the plan.
Channels
B2B Google Ads Agency
Reach buyers searching for a service or category. Feed qualified opportunity data back into campaign decisions.
B2B LinkedIn Ads Agency
Reach selected accounts and buying committees with relevant creative, then coordinate follow-up with your sales team.
General
B2B Paid Media Agency
Plan Google Ads, LinkedIn Ads and Meta around the offer, buying cycle and available measurement.
Demand Gen Consulting
Diagnose the offer, audience, channel mix and measurement before deciding what to build or change.
Here's what you'll get:
Full-funnel strategy before we touch your accounts
We audit your campaigns, analytics and sales data, then map channel roles across awareness, consideration and demand capture.
End-to-end campaign execution
We build and launch ad creative, audience targeting, tracking and UTMs. Your team approves the strategy before launch.
Weekly optimization linked to sales outcomes
We test creative and audiences, review search terms and use available opportunity data to decide where budget should move.
Transparent reporting you can share with leadership
You get clear, simple reporting that connects ad spend to pipeline. What's working, what's not, what we're testing next. Built so you can forward it to your CEO without needing to translate it.
Know what our clients are saying about us
I found Dominick to be a very sharp individual who processes information in a very methodical manner. I enjoyed working with Dominick and if you hire him, you will definitely enjoy it as well. I look forward to working with Dominick again in the future on another project when the time is right.
Asif
VisualSP
Dominick is easy to work with and is an expert with key word search. He has great communication skills and is very knowledgeable and responsive. I appreciated his perspective, suggestions and analysis.
Barbara
RLI Insurance
Dominick did a great job in auditing our LinkedIn Ad accounts and Google Ad accounts!
Wilson
Blink Charging
"...deep understanding of digital paid advertising channels."
Dominick is an analytical growth marketer with deep understanding of digital paid advertising channels including social and search. He was instrumental in helping Preqin achieve its reach and acquisition targets and maintain a healthy ROAS for the business.
Provided great feedback
Dominick provided great feedback on how we can improve our B2B lead gen and ABM efforts. We would not hesitate to work with him again.
Dominick designed our LinkedIn Ads strategy from scratch, allowing us to get in front of our target prospects and implement ABM at scale. He showed us that our LinkedIn audience strategy was too broad, saving us thousands of dollars in media spend. He also adapted our UTM taxonomy to LinkedIn and ensured the right data flows into our marketing automation stack. I hope we get a chance to work together again!
Useful before you hire an agency
Professional-services PPC costs
For professional services teams comparing ad spend, fees and measurement costs.
Demand generation vs. lead generation
A planning distinction between building demand and capturing a response.
What happens next:
Bring your current campaigns, offer and sales process. We can review where demand comes from, what happens after an inquiry and which part of the buying cycle needs attention.
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